Future Proof
Branding
FutureProof 26 is a week long conference designed to explore the future of motion design.
It will feature keynote speakers, workshops, networking events, and exhibitions showcasing cutting-edge techniques and technologies. The conference aims to inspire, educate, and connect motion designer students to the professional world. The brand identity should reflect this ambition and resonate with a sophisticated and creative audience.
Year
Client
Collaborated with
Shows the evolution of inspiration and human connection.
Just like humans evolved by building civilizations and sharing creativity, art and design have progressed through continuous exchange.
Simple elements like points, lines, and planes come together to create 2D forms, then break free and evolve into 3D.
The connection between people is shown through the evolution from fire to lightbulb, symbolizing communication, collaboration, and progress. In the final scene, all elements merge into a perfect sphere, representing harmony, unity, and infinite possibilities—the final stage of the creative journey.
CONCEPT
Distortion
Represents an undefined form and potential, expressing a fluid state that can become anything.
Breaking the Grid
This moment represents a turning point where opens up new opportunities for creative experimentation.
Impactful Connection
Just like collage, we gather inspiration from various people and merge them to build our artistic world.
Integration
Letters and shapes gradually blend and harmonize, symbolizing people coming together and connecting through Future Proof.
>> We decided to blend Concept 2 & 3,
trying the new art style that we've never had before for Future Proof.
LOGO DESIGN
Featuring the vivid pink sphere from the animation, the logo was designed to embody a sense of diversity.
BRANDING
ANIMATION
The dot or circle
— the most basic element of point, line, and plane — drives the flow of the video from start to finish.
This progression of "point → line → plane" was applied to the logo design.
CREDITS
Teammate (mostly animation part, merchandise)
Jisoo Park
Teammate (mostly design part, poster)
Yeonjoo Kim
Sound Designer
Kelly Warner
